Yes — anytime, for any reason, with no cancellation fee. Because locksmith advertising on our model has $0 upfront and no retainer, there is nothing to lock you into: you pay 10% per qualified customer as they arrive, and if we stop delivering customers you simply stop paying. Here's how pay per qualified customer removes the need for contracts entirely.
Why there's nothing to cancel
Contracts exist to protect recurring revenue. An agency charging a monthly retainer needs a 6- or 12-month term, because without one you'd leave the moment results dip — and they know it. Remove the retainer and the whole logic collapses: there's no standing charge to commit to, no minimum term to enforce, no early-termination clause to argue about. "Canceling" our service looks like this: you tell us on WhatsApp that you want to pause, we wind the campaigns down, we reconcile the final tracked enquiries, and that's it. No forms, no retention calls, no 30-day notice period. The absence of paperwork isn't a trick — it's the natural shape of a model where payment follows results.
What you keep when you leave
This is the part that separates genuine no-lock-in from the marketing-speak version. Everything we build lives in accounts you own: your Google Business Profile stays yours, with all the reviews, photos and posts we added to it. Your ad account — with its history, audiences and learnings — is registered to you, not us. Your website, your call tracking history, your enquiry data: all yours. We deliberately build on assets you control, because a model that only retains clients by holding their assets hostage isn't a model at all. Your Business Profile is the clearest example — Google's Business Profile help center confirms the listing belongs to the verified business owner, full stop. Walk away on day 90 and everything we improved keeps working for you.
Why agencies cling to contracts
Let's be fair to the other side for a moment: contracts aren't evil. For project work — a website build, a one-off campaign — a written agreement protects both parties and we'd recommend one. The problem is specifically the retainer-plus-contract combination in ongoing marketing, where the contract's real function is churn protection: it keeps you paying through the months when nothing is happening. Our retention mechanism is different and much simpler — performance. The 20+ locksmith companies we work with stay because qualified customers keep arriving, not because a document says they must. If we ever stop delivering, we expect to lose the client. That accountability is a feature, not a risk.
The honest edge cases
Two practical details worth stating plainly. First, if we're running Google Ads when you pause, any ad spend already incurred is billed by Google to your account — that's between you and Google, and you can pause campaigns yourself in Google Ads in about thirty seconds. Second, we do a final reconciliation: any tracked, qualified enquiries delivered before the pause are billed at the agreed 10%, with recordings available for each one. After that, the tracked numbers are retired and the handover notes are yours. Clean break, no loose ends, no hard feelings — and the door is open if you ever want to restart.
Key takeaways
- No contract, no minimum term, no cancellation fee — ever.
- Everything built lives in accounts you own and keep.
- Our retention comes from delivering customers, not paperwork.
- Pausing is a WhatsApp message; final billing is reconciled on evidence.
Related reading
A marketing partner who needs a contract to keep you is telling you something about their confidence. We'd rather earn the next month than lock it in. Locksmith Advertising works on 10% per qualified customer, $0 upfront, cancel anytime — because when the customers keep coming, nobody wants to cancel. Message us on WhatsApp and start with zero commitment; stay only as long as it's working.