How the Pay-Per-Customer Model Works for Locksmiths

The pay-per-customer model is simple: a specialist runs your pay per qualified customer marketing — SEO, Google Ads, your Business Profile, AI-search visibility — and you pay 10% per qualified customer, with $0 upfront. No retainer, no setup fee, no contract. It is performance marketing from a locksmith advertising team that only earns when you do.

The model in three steps

Step one: we do the marketing work. That means optimising your Google Business Profile, building local SEO across your service area, running call-focused Google Ads, generating reviews systematically, and making your business the answer AI assistants give. Step two: qualified customers contact you — calls and messages from real people who need locksmith work. Step three: you pay 10% per qualified customer. The order matters. In every traditional arrangement you pay first and hope; here the customers arrive first and the payment follows. That single reversal changes the entire relationship between a locksmith and their marketer.

What you pay — and what you never pay

You pay one thing: 10% per qualified customer. You never pay a setup fee, a monthly retainer, or a minimum term. The only other money in the picture is Google Ads spend itself — and that goes directly from your own ad account to Google Ads, never through us. You own the account, the data and the history, which means you can verify every click and every call independently. Our compensation is tied to customers, not to how much you spend — so we have no incentive to inflate your ad budget. If anything, we're motivated to make every dollar of it produce.

How it differs from retainers and lead sellers

A retainer agency gets paid whether or not the phone rings. Their incentive is to keep you as a client, not to make you more customers — those are different goals, and the reporting reflects it: impressions, clicks, "visibility." Lead sellers look cheaper until you realise the same lead is often sold to four competitors, you pay full price for a 25% chance, and junk leads still cost you. Pay-per-customer aligns everything: we only earn when a genuine customer reaches you, so we're motivated to send customers, not contacts — and to send them only to you, never to a competitor down the road.

What has to be true for the model to work

Three things. First, "qualified customer" must be defined in writing before anything starts — a real person asking for locksmith services in your area, not a wrong number or spam call. Second, every channel needs call tracking, so both sides can see and hear exactly which customers came from the marketing. Third, your service area must be genuinely yours: we don't sell the same customer to multiple locksmiths. Your Google Business Profile service area is a good starting point for drawing that line. With those three in place, billing is never a debate — it's arithmetic both sides can check.

Key takeaways

Pay-per-customer: we market first, customers arrive, you pay 10% per qualified customer. $0 upfront.
Ad spend goes directly to Google from your account — you own the data; we earn only from customers.
Unlike retainers (paid regardless) or lead sellers (shared, junk leads), our incentive is your customers.
The model works on three foundations: a written definition of "qualified", call tracking, and one area per client.