Traditional agency
- $1,500–$5,000/month retainer
- Paid before any results
- Reports about impressions & clicks
- 12-month contracts
- You're the one taking the risk
Pay per qualified customer
Customers First. You Pay 10% Per Qualified Customer. That's It.
We're already doing this with 20+ locksmith companies: we run your marketing — SEO, Google Ads, Business Profile, AI-search visibility — and you pay only when a genuine, qualified customer contacts you. No retainer. No setup fee. No risk.
What is pay-per-customer locksmith lead generation?
Pay-per-customer lead generation means a marketing partner delivers genuine customer enquiries to your locksmith business and charges a fixed share — in our case 10% — of each qualified customer, instead of charging a monthly retainer or selling leads by volume. You never pay for effort, reports or promises: you pay when a real person who needs locksmith work contacts you.
Why owners switch to this model
Lead sellers
- Flat fee per lead
- Same lead sold to 4 competitors
- You pay even for junk leads
- No control over quality
- Race to the bottom on price
Our model
- $0 upfront, $0 retainer
- Customers delivered first
- You pay 10% per qualified customer
- No contract, cancel anytime
- We take the risk, not you
What "qualified" means in practice
Vague definitions are where pay-per-lead deals go wrong. Ours is specific — agreed with you in writing before we start. Here's the shape of it:
Counts as qualified ✓
- · A homeowner locked out asking for immediate help
- · A driver needing a car key replaced or programmed
- · A landlord or business asking for lock changes or a master key system
- · Anyone in your service area requesting a quote for real locksmith work
Never counts ✕
- · Wrong numbers and misdials
- · Spam, sales calls and robocalls
- · Enquiries from outside your agreed service area
- · Duplicate contacts for the same job
- · Job seekers, not customers
Grey areas get reviewed with the call recording — you hear what we hear. If it's not a genuine customer opportunity, you don't pay. That's the entire point of the model.
How we keep it fair
Agreed definition, in writing
Before we start, we agree exactly what counts as a qualified customer — so billing is never a debate.
Call tracking on everything
Tracked numbers and call recordings prove which customers came from our work. You can verify every single one.
One service area per client
We don't sell the same customer to multiple locksmiths. Your area is yours while you work with us.
You see everything
Ad accounts, rankings, calls — full transparency. We win only when the numbers show we earned it.
Fair questions, straight answers
A real person who contacts your locksmith business asking for locksmith services — a lockout, a key replacement, a lock change, and so on. Wrong numbers, spam, and enquiries with no genuine intent don't count. We agree the exact definition with you in writing before we start.
Read the in-depth guide →Get your first customers before you pay anything.
Message us on WhatsApp with your business name and service area. We'll explain exactly how the 10% model would work for you — no pressure, no jargon.
No retainers. No setup fees. You pay only 10% per qualified customer.